Frank De Rudder

Leadership is not only about strategy, execution, and results — it’s also about the human impact of our decisions. Working with Johan as my executive coach was truly a transformative experience. As a direct, no-nonsense, value-driven manager, I’ve always focused on measurable results. Johan didn’t try to change that, but he confronted me with the impact it had on people. His approach was honest, challenging, and deeply impressive. Thanks to his guidance, I’ve (hopefully) grown into a more self-aware and effective leader — without compromising my drive for results. Thank you, Johan, for helping me lead not only with my head but also with my heart.