Feedback Delivery training
Build an Open Feedback Culture

In every organisation, open and honest communication is crucial for collaboration and growth. Yet tensions often remain unspoken, misunderstandings arise, and teamwork can stall. Giving and receiving feedback still feels challenging and unfamiliar for many.

During the Feedback Delivery Training, you learn to conduct effective feedback conversations and apply them in your daily work. This is not about superficial tips or standard methods, but about concrete skills you can immediately use in practice. You will learn to give and receive feedback constructively, helping to build a feedback culture centered on trust, collaboration, and growth. In doing so, you strengthen not only your relationships with colleagues but also the broader organisational culture and the ecosystem your organisation is part of.
 

Who is the Feedback Delivery training for?

This Feedback Delivery training is ideal for:

Leaders who encounter resistance when their feedback comes across as too vague or overly critical, or when the sandwich technique fails. They are looking for methods to make feedback constructive and connecting.

Employees at all levels who work in teams and feel hesitant to give critical or appreciative feedback. They notice that their message doesn’t always get through and are looking for an approach that prevents tension, defensiveness or miscommunication.

CEOs and organisations pursuing cultural change, who recognise that the biggest challenge isn’t strategy but building an ecosystem of psychological safety that enables genuine feedback conversations.

What can you expect?

During this 1-day Feedback Delivery Training, you learn to use feedback conversations as a dialogue—firm on the message, gentle on the person. You practice conversations that create both safety and clarity, discover your personal style, and learn the difference between observation, interpretation, and judgment.

You link feedback to behavior and situations rather than to someone’s character. You also learn how to deliver difficult messages in a way that is heard, while remaining open to receiving feedback yourself. You leave the training with confidence, practical techniques, and a solid foundation for open communication within your team.

01

Part 1: Fundamentals of Effective Feedback

  • The Power of Perception
  • Appreciative and Development-Oriented Feedback
  • Feedback vs. Criticism
  • Structure of a Feedback Conversation
  • Integration Exercise
02

Part 2: From Conversation to Change

  • From Monologue to Dialogue
  • Handling Emotions
  • Exploring Resistance
  • Feedback as a Process
  • Integration Exercise

The Power of 'Feedback Delivery' in Numbers

1. Feedback Significantly Boosts Engagement
Gallup data shows that 80% of employees who receive meaningful feedback weekly are fully engaged in their work. This clearly demonstrates that regular feedback conversations strongly contribute to engagement—and, in turn, productivity.
Source: Gallup

2. Feedback Culture Doubles Profitability
Organizations with a strong feedback culture achieve up to 2× higher net profit margins and ROI compared to peers without such a culture. Effective feedback conversations therefore impact not only collaboration but also business results directly.
Source: AIHR

3. Continuous Feedback Increases Engagement and Performance
Adobe switched to a continuous feedback model and saw a spectacular 30% increase in employee engagement. This illustrates how frequent feedback conversations—beyond traditional review moments—directly contribute to improved performance and motivation.
Source: Psico-Smart

Your Trainer/Coach with Expertise in Feedback

At Coaching The Shift, you work with seasoned trainers who are not only ICF-certified (PCC or MCC level) but also masters at connecting with others and addressing courageous topics within groups and individuals. They provide participants with substantive knowledge while also demonstrating, indirectly, how to create openness in any collaboration. Because our trainers are also experienced coaches, they work not only on behavioral or competency levels but also on underlying values and beliefs. This way, participants learn how to engage in constructive, open dialogue and elevate collaboration to a higher level.

Magaly De Smet

Magaly is the visionary and driving force behind Coaching The Shift. As the youngest Master Certified Coach ever in Europe, she recognised early on the importance of team coaching and brought it to prominence in the business world. She has trained hundreds of professionals to become certified (team) coaches and remains a leading voice in the sector. Magaly is valued for her ability to make the unspoken discussable and actionable, resulting in deep and lasting change. She has built a team of strong coaches and trainers who embody the DNA of Coaching The Shift. Together, they contribute every day to shifting clients from an ‘I’ to a ‘We’ mindset across diverse sectors.

Christine Esteingeldoir

Christine supports organisations in improving performance and strengthening relationships within teams. She works as a coach, trainer and facilitator in the fields of leadership and team development. Her approach is rooted in self-awareness and reflection. Christine is an accredited ICF trainer (Level 1 & 2) and works with tools such as Insights Discovery and the Enneagram. She is also a supervisor and peer group facilitator in the training of ICF-certified coaches. She guides teams on themes such as trust, communication and change, and empowers leaders to motivate others and achieve results. Her style is structured, creative and impactful.

Johan Van Eeckhout

Johan guides leaders through the leap of a lifetime. As a sparring partner and “parachutist,” he helps them strengthen their leadership with a fresh perspective and new approaches. Together, they thoroughly prepare for the jump so they land as conscious, decisive leaders with lasting impact. In contexts such as growth, conflict, change or mergers, he works with leaders and teams to build resilience, clarity and connection. With over 25 years of business and management experience, 1,700 hours of individual coaching, 1,200 hours of team coaching and 3,600 hours of training, he is an experienced change catalyst who helps executives build authentic relationships and enhance performance.

Dorothée Willems

Driven by her deep belief in a new leadership paradigm, Dorothée joined Coaching The Shift. She has grown into an inspirer, co-leader, and sounding board for Magaly. Dorothée is highly valued for her holistic perspective, rich life experience and expertise as a trainer and coach. She approaches leadership through the connection between body and mind, believing that authentic leadership begins with self-awareness. With extensive experience in international leadership roles, deep expertise and a warm, respectful commitment, she inspires and engages people, inviting them to adopt a fresh and expansive view of their reality and potential.

Marijke Van Moldergem

Marijke is a Master Certified Coach with over 4,000 coaching hours, guiding leaders at all levels with a gentle yet decisive approach focused on awareness, resilience, and sustainable change. Specialising in change and leadership themes, she believes every change is an opportunity to grow. She brings theory to life with practical examples and fosters self-awareness, leading to lasting behavioural change. With over 20 years of corporate experience, including 10 years as HRD Manager at TNT Express and a rich training portfolio, she quickly understands the challenges leaders and their organisations face.

Eva Declercq

Eva is fascinated by the interaction between people, tasks, and the (work) environment. She focuses on collaboration, team dynamics, (personal) leadership, motivation, perfectionism, stress and burnout. With a background in psychology and marketing, and years of experience as a manager in the recruitment and staffing sector, she connects effortlessly with a wide range of teams and organisations. As a coach, she is non-judgemental and respectful, yet unafraid to mirror and challenge. As a team coach, she quickly senses group dynamics and identifies what is needed for growth. With humour and energy, she encourages participants to step out of their comfort zones and explore new paths.

Heidi De Roo

Heidi’s mission is to support organisations, leaders, teams and individuals in achieving sustainable growth through coaching, training and strategic HR advice. She strives to create workplaces where people feel valued, connected and inspired. As an HR expert in learning and wellbeing, she translates strategic visions into a tangible values-driven culture. This makes values concrete, fosters connection, and brings out the best in people. Her style is personal, empathetic and focus on her goal. With extensive experience in peer coaching, leadership training, and individual coaching, she helps people strengthen their intrinsic capabilities and supports organisations in their growth.

These clients have already joined us

Asap, klant van coaching the shift
deloitte logo
Deloitte Legal, klant van Coaching The Shift
Dupont, klant van coaching the shift
Eni, klant van coaching the shift
Genencor, klant van Coaching The Shift
Nestlé, klant van coaching the shift
Volvo, klant van Coaching The Shift

Clients' testimony

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I’ve realized how important it is to adapt my feedback to clients, colleagues, and supervisors, and I’ve learned how to do that more effectively.

R.S.
Senior Consultant
Deloitte
4.2
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I’ve learned to give feedback in a direct yet clear way using the feedback framework. Thanks to the Insights profile, I’ve also gained a better understanding of myself and how I react in certain situations.

D.A.
Senior Consultant
Deloitte
4.4
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I’m going to have individual conversations with team members at both operational and higher levels to better understand their preferred ways of working. In addition, I will prepare thoroughly before giving feedback.

V.B.
Senior Consultant
Deloitte
4.6
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Ik zal nooit meer vergeten dat iedereen – vaak onbewust en ongewild – de huidige situatie mee in stand houdt. In plaats van de problemen bij de ander te leggen, ga ik de 10%-regel op mezelf toepassen.

Anoniem
Senior consultant
Deloitte
4.3
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I’m already starting to apply the discussed frameworks and concepts in feedback conversations about projects, both with juniors and seniors.

D.W.
Consultant
Deloitte
4.3
Marc Van Damme, klant van Coaching The Shift

Magaly is an exceptionally strong trainer with remarkable expertise for her age. I can recommend her to any organization. She is one of the best trainers I have met in my long career. If I get the chance, I will definitely work with her again. Moreover, she is simply a wonderful person to work with.

Marc Van Damme
HR Director
Eni
4.7

FAQ

Still have questions about our feedback sessions?


Find the answers in our frequently asked questions.